Floral Trends Evaluation Floristry Industry

Question: Discuss about the Floral Trends Evaluationfor Floristry Industry. Answer: Flower Trends and Styles Recommended for Floristry in 2017 Floral trend is continuously evolving. 2017 has brought a new era in the floral industry. It has been evident that the floral trend is different for different occasions. For instance, the flowers used in corporate functions are not the same that are used in weddings. The unique ways of knots to jot down the flowers together is one of the newest trends in the wedding and other family events. The floral trend has also been found to be applied on the dresses as well (Flowertrendsforecast.com 2017). The best way to couple up the nature lovers with nature is to bring the nature in their dress. Floral dresses have been influencing consumers largely. It has also been found that the floral trend is no longer limited to dull and soft colors but, bright colors like lustrous green, grounded purples and the matte metal shades have also been in trend in the recent time (Nordlie.com 2016). Personally, I preferred the bright color concept of flowers. The floral designs have been evident in many forms ranging from dresses to even for the decoration purpose. However, it is often seen that light colors are used for the ornamental purpose or as a graphic in the print material, but I like the intense color of the flowers. There has been huge scope for the artificial production of flowers and I shall be using the bright colored flowers for any purpose required at my workplace. 2 websites that shows the trends of floristry https://www.flowertrendsforecast.com/trends https://www.nordlie.com/flower-trends-forecast-2017 Impact of Technology on the FloristryIndustry When it comes to impact of technology, it can be said that the future of the florist industry is bright. Technological factors have been continuously exploring new opportunities in order to brighten the future of the floral industry. The social media sites like Facebook and Twitter has a major role to play in driving the situation (Anthony 2012). Buying and selling things have become easier than ever. These social networking sites have made it easier for both the consumers and the sellers to carry out various commercial activities online. The florist industry can easily take the path of the e-commerce activities and can sell products online. In addition to this, advertisement and promotional activities have also gained momentum in the presence of the social media and reaching out people has become easier than ever. In fact, with the approach of liking and disliking on the social media, the likeliness of people can be known as well. All these aspects can be directly related to the present work structure. The way of working has changed to a large extent (Maity and Dass 2014). It is quite evident that people are relying on what they see on the social media rather than what they get in actual stores. With e-commerce, people are directly sending flowers and gifts to their loved ones. All these activities directly reflect on the business activities of the floral industry. In fact, it can rather be said that more changes in the service is expected and inevitable. References: Anthony, S., 2012 Available at: https://www.tesselaarflowers.com.au/the-future-of-floristry-3-factors-changing-the-floral-industry/ [Accessed on: 3-4-2017] Flowertrendsforecast.com 2017 What is trending Available at: https://www.flowertrendsforecast.com/trends [Accessed on: 3-4-2017] Maity, M. and Dass, M., 2014. Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store.Decision Support Systems,61, pp.34-46. Nordlie.com 2016 A Kennicott Brothers Company Available at: https://www.nordlie.com/flower-trends-forecast-2017 [Accessed on: 3-4-2017]